B Lab UK

B Lab UK appointed me to design and help implement a refresh of their branding and deliverables across all the key touchpoints of their audience’s journey.

With the launch of a new website in 2021, the brief was to align all other marketing materials with the website, whilst sticking within the global brand guidelines.

A colour palette was chosen for each of B Lab UK’s 4 audiences – B Corps, Aspiring B Corps, General Business and the B Lab UK Team, using a traffic light-based system.

A new look and feel, along with a grid and template system, made rolling out the brand refresh easier for internal team members. A mini brand guidelines document was created to give the marketing team creative freedom when creating new campaigns.

B Lab UK Visual identity redesign
B Lab UK Slide deck design
B Lab UK email template design
B Lab UK Embracing Stakeholder Governance brochure design
Matthew helped us to roll out a new brand identity, which takes our audience on a journey as they progress through their journey with us. We asked him to create content that reflects our brand personality, whilst also finding the right balance between corporate and innovative — and he did just that. We’re really pleased with the work Matthew has produced for us and we recommend him to anyone looking to create a new visual identity for their company
Megan Dacey, Content Coordinator, B Lab UK

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