B Lab UK appointed me to design and help implement a refresh of their branding and deliverables across all the key touchpoints of their audience’s journey.
With the launch of a new website in 2021, the brief was to align all other marketing materials with the website, whilst sticking within the global brand guidelines.
A colour palette was chosen for each of B Lab UK’s 4 audiences – B Corps, Aspiring B Corps, General Business and the B Lab UK Team, using a traffic light-based system.
A new look and feel, along with a grid and template system, made rolling out the brand refresh easier for internal team members. A mini brand guidelines document was created to give the marketing team creative freedom when creating new campaigns.
![](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Copy-of-©JurreRompa_BCorpHB6B2639-scaled.jpg)
![B Lab UK Visual identity redesign](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Mask-Group-30-scaled.jpg)
![](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Mask-Group-11-scaled.jpg)
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![B Lab UK Slide deck design](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Group-2733-scaled.jpg)
![](https://thedesignattic.co.uk/wp-content/uploads/2023/02/B-Corp-Engine-House-scaled.jpg)
![B Lab UK email template design](https://thedesignattic.co.uk/wp-content/uploads/2023/02/blab-email.gif)
![B Lab UK Embracing Stakeholder Governance brochure design](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Mask-Group-28-scaled.jpg)
![](https://thedesignattic.co.uk/wp-content/uploads/2023/02/Group-2730-scaled.jpg)