B Lab UK appointed me to design and help implement a refresh of their branding and deliverables across all the key touchpoints of their audience’s journey.
With the launch of a new website in 2021, the brief was to align all other marketing materials with the website, whilst sticking within the global brand guidelines.
A colour palette was chosen for each of B Lab UK’s 4 audiences – B Corps, Aspiring B Corps, General Business and the B Lab UK Team, using a traffic light-based system.
A new look and feel, along with a grid and template system, made rolling out the brand refresh easier for internal team members. A mini brand guidelines document was created to give the marketing team creative freedom when creating new campaigns.