Our initial brief was to design and build a new website to help Jon shift the perception and focus of the business after building up a reputation for delivering an outstanding service to his clients. Early in the process, we identified that the existing name ‘Complete Plans’ didn’t represent the full architectural service that Jon offers to his clients. We proposed a brand refresh to better represent the business.
The old name, identity and website were originally targeted to an online home plan drawing service and the business had evolved over the 3 years it had been trading. Jon had built a reputation for high quality architectural, home renovation services, with excellent service.
We tweaked the name to better reflect the full architectural service. The new identity includes a new logo, colour palette and simple style. This was then applied to a new website design.