I worked with Jon Clayton to design a personal brand identity. Jon Clayton is a residential architect who specialises in creative home redesign. Having traded as Complete Architecture for several years, the focus of his business had evolved. The change to using his own name needed a new brand identity to put Jon at the forefront of the business.
I created a new identity based on a JC monogram, that’s 3D to represent the built element of his services. The new design style uses hexagons which flow and tessellate to represent the way rooms in a home can be reconfigured. The new branding has been applied to stationery, print, social media graphics and web.